ABOUT

VANCOUVER FASHION MARKET CONSULTANT

You've found a multi-disciplinary fashion marketing professional who believes intention driven retail is the new era.

Creative. Dreamer. Overachiever. That self motivated small town gal with big goals. My first job in textiles was hands on with sewing, sales, and store displays. An opportunity to merchandise the head office location (wholesale rep meetings met w/ success) set my sights on fashion marketing. My career progressed from apparel sales to visual merchandising, trainer and team leader to regional merchandise manager for western Canadian retail chains.

As head office liase, I've worked coast- to-coast alongside sales directors, retail buyers and inventory teams to ideate national directives, translate lifestyle assortments, plan brand-driven store layouts, and in turn, prioritize maximum visual impact & ultimate productivity.

Each week I'd embark on the task of leading store managers and visual merchandisers with store layout initiatives and unique to their branch optimization strategies. At the top of the corporate ladder, it was a strategic leap of faith that took me to my next chapter. I joined the fashion faculty at Blanche Macdonald and pivoted seamlessly into freelance. At the core of every project I thrive on solution-driven ideation while scaling big ideas into our small business community. My clients love their outcomes & all the attention. Our fashion marketing students feel supported & empowered. I can't think of anything more fulfilling. Also, fashion ;)

FINDING INSPIRATION FROM

My students, social streams & absolutely anything in the glossy edition.

the founder

SELENA

Based in Vancouver, BC , Selena brings a highly trained aesthetic eye and extensive fashion marketing background to retailers.

Selena played an essential role in cultivating fashion retail visual merchandising teams. She's established employee training programs, facilitated professional development workshops, and placed a dozen womenswear store openings on the Canadian retail map.

Fun fact. Her first proprietorship involved handmaking marketing materials including box set stationary for Homes & Land Magazine.

Selena holds a PIDP Honors in Adult Education and VCC Trainer certification. She is a Blanche Macdonald Fashion Merchandising (Marketing) alumni who enjoys the other side of the podium.
A decades invested educator, Selena merges foundational studies with current content to meet the demands of the hands-on learner-centered curriculum.

LOVES: Pulling up a classic sleeve, 6tH SCENT CANDLES, SPA DAYS

AT A GLANCE

YOU SHOULD PROBABLY KNOW

01

My vanity is a haute mess, always. just me?

02

Always curious... beautifully printed harcovers have my heart.

03

Heavily invested in
black HB 72 pencils.

04

I SPLURGE ON SKINCARE, NATURAL MAKEUP AND PODCAST CONSUMPTION. ps. BOTANICALS too ;)

All about

morning workouts, outdoor anythings, good skincare,
inclusivity, kindness culture, and really great hats

NOT ABOUT

fake it till you make culture, artificial people, entitlement, comparison, band-aid fixes, only one dark chocolate bite at a time

agree? we're probably a great fit.

let's work together

continuously cultivating, yours to resource

As a Fashion Market Consultant, I immerse myself into your niche and help you optimize your fashion business. If you retail or wholesale fashion merchandise, my business is in aligning your fashion business with its ultimate potential.

BOOK A CALL →