Transform your completed collection
into a buyer-ready brand
TThe Buyer-Ready Designer™
Stop wondering what comes after the collection.
Build the professional assets, positioning, and industry confidence needed to present your brand to retailers, media, stylists, showrooms, collaborators, and customers.
Become Buyer-Ready →
YOU'RE CLOSER THAN YOU THINK
Your collection is complete. Now it's time to become buyer-ready.
You've already done the hard part.
Now let's make sure your brand is prepared for the opportunities you've been working toward.
Together, we'll build the professional assets, positioning, and confidence you need to present your brand with clarity and purpose.
Become Buyer-Ready →
30 years in fashion · Vancouver, BC · Blanche Macdonald faculty · Designer consulting · Education systems ·
The Reality....
Most designers finish the collection.
Few are actually ready to sell it.
After years of teaching Fashion Marketing and working in the fashion industry, I've watched hundreds of talented designers experience the same thing.
The runway ends.
The graduation celebration is over.
The collection is complete.
Then comes the question no one prepared them for: Now what?
Without the right brand assets and strategy, opportunities become difficult to pursue. Retailers ask for line sheets. Media ask for information. Stylists need images. Collaborators request your media kit.
Designers often find themselves scrambling to pull everything together.
That's exactly why I created The Buyer-Ready Designer™.
INDUSTRY ASSETS.
Real results.
THREE WAYS TO WORK TOGETHER
The Buyer-Ready Designer™ is a guided membership for seasoned fashion designers who already have a completed collection and want to become professionally prepared for industry opportunities.
Where curriculum meets industry.
I collaborate with fashion educators and program leaders to build learning systems that connect students directly to how the industry actually works. From curriculum frameworks to experiential residencies, the goal is always the same: graduates who are ready.
The Strategy Shop
Tools and frameworks, coming soon.
Not ready for one-on-one consulting? Start here. Workbooks, planners, and strategic templates built from 30 years of fashion industry experience , designed for designers, founders, and educators who want to move forward on their own terms.
Selena Grummett, Founder
Retail gave me instincts. Education gave me purpose. Strategy made it all make sense.
I spent 30 years moving through every layer of the fashion industry, from visual merchandiser to regional merchandise manager, from faculty at Blanche Macdonald to consulting room. I've seen what separates brands that launch from brands that land.
Van Fashion Marketing exists because too many talented designers are working without the strategic scaffolding their ideas deserve. I built it to change that, one designer, one program at a time.
I'm based in Vancouver, BC and work with fashion designers across the globe.
30 years building the systems, strategies, and learning experiences that move fashion education and industry closer together
My time with Selena was well worth it, exceeding my expectations.
- SHANNON, SIMPLY MERINO
Fashion Brand Building Residency
build for education
An experiential program that takes a designer's runway collection and transforms it into a market-ready brand — with real students, real strategy, and real outcomes. Built and run at Blanche Macdonald Centre, where I continue to teach part time, the FBB Residency is the model for what fashion education looks like when it meets industry head-on.
"This is so comprehensive — thank you for creating this amazing opportunity not only for our fashion marketing grads, but for our design grads as well."
— Briana, Executive Director, Fashion Department, Blanche Macdonald Centre
SIGNATURE PROGRAM
The Buyer-Ready Designer™
A guided membership for seasoned and emerging fashion designers ready to transform completed collections into buyer-ready brands.
Inside, you'll follow a proven step-by-step framework to build the professional assets, positioning, and confidence needed to present your brand to retailers, media, stylists, collaborators, and customers.
With practical templates, live mentoring, and a supportive community, you'll stop wondering what comes after the collection and start preparing for the opportunities you've been working toward.
Perfect for designers who have completed a collection and are ready for the next chapter of their brand.
THE REAL CHALLENGE HAPPENS AFTER THE WORK IS CREATED
7 Selvedge
Explore industry readiness, commercialization, launch strategy, and what it takes to move from collection to opportunity.
MEET ME AT
FREE DOWNLOAD
The Graduate-to-Industry Launch Kit
the toolkit nobody hands you at graduation
Built for fashion design and fashion marketing graduates stepping into the industry for the first time. Practical guidance on portfolios, visibility, networking, and your first real moves — whether you're applying for jobs, going freelance, or launching your own label.
Ready to level up?
Your next chapter starts with one conversation
Let's map your launch, clarify your direction, and build a plan that makes your vision real. Discovery calls are free, focused, and always worth your time.
CONNECT
elsewhere:
join my
substack
DISCOVER
PINTEREST
Fashion business inspiration, visual merchandising, and retail strategy — curated for the industry.
→ Follow @vanfashionmarketing
Check out THE
INSTA
Meet me at 7 Selvedge. A monthly journal exploring what happens after the collection.
Behind the consulting room, the classroom, and the work.
→ Follow @vanfashionmarketing
