From Creative vision
to retail reality
FROM STUDIO TO MARKET
Book a Discovery call →
You've built something worth showing the world. I help you build the strategy, story, and structure to make it land — with buyers, educators, and the market.
HEY, START UP
CREATIVES
Ready to scale, pivot & level up?
You're in a really good place. You've invested in yourself be it work experience and/or an educational specialty. All you need is next level directional scope and a visionary sidekick. I'm based in Vancouver, BC, available for telephone, google meet or travel.
what I do
30 years in fashion · Vancouver, BC · Blanche Macdonald faculty · Retail leadership · Designer consulting · Education systems
You're in the right place if...
You're a designer
You've got a collection, a concept, or a creative direction — and you need strategy, structure, and a brand story that buyers actually respond to.
REal Projects.
Real results.
You're an EDUCATOR
You lead a fashion program or training system and you're ready to close the gap between what you're teaching and what the industry actually needs.
You're a FOUNDER
You're building something in the fashion space and you need a strategic partner who understands the creative side as well as the commercial one.
THREE WAYS TO WORK TOGETHER
Your creative vision, ready for market.
Your designs deserve more than a debut — they deserve a strategy. Together we'll shape your identity, media kit, and brand story into something cohesive and retail-ready. Walk away with assets that speak to your vision and open doors with buyers, press, and partners..
Where curriculum meets industry.
I collaborate with fashion educators and program leaders to build learning systems that connect students directly to how the industry actually works. From curriculum frameworks to experiential residencies, the goal is always the same: graduates who are ready.
The Strategy Shop
Tools and frameworks, coming soon.
Not ready for one-on-one consulting? Start here. Workbooks, planners, and strategic templates built from 30 years of fashion industry experience — designed for designers, founders, and educators who want to move forward on their own terms.
Selena Grummett, Founder
Retail gave me instincts. Education gave me purpose. Strategy made it all make sense.
I spent 30 years moving through every layer of the fashion industry — from visual merchandiser to regional merchandise manager, from faculty at Blanche Macdonald to consulting room. I've seen what separates brands that launch from brands that land.
Van Fashion Marketing exists because too many talented designers and educators are working without the strategic scaffolding their ideas deserve. I built it to change that — one founder, one program, one collection at a time.
I'm based in Vancouver, BC and work with clients across Canada by phone, video, and in person.
From the retail floor to the classroom to the consulting room — 30 years building the systems, strategies, and learning experiences that move fashion education and industry closer together
My time with Selena was well worth it,
EXCEEDING MY EXPECTATIONS.
- SHANNON, SIMPLY MERINO
Fashion Brand Building Residency
SIGNATURE PROGRAM
An experiential program that takes a designer's runway collection and transforms it into a market-ready brand — with real students, real strategy, and real outcomes. Built and run at Blanche Macdonald Centre, where I continue to teach part time, the FBB Residency is the model for what fashion education looks like when it meets industry head-on.
"This is so comprehensive — thank you for creating this amazing opportunity not only for our fashion marketing grads, but for our design grads as well."
— Briana, Executive Director, Fashion Department, Blanche Macdonald Centre
SIGNATURE SERVICE
the Founder blueprint session
You have a vision. This session gives it structure.
90 minutes. One focused conversation. A written roadmap you'll actually use. The Founder Blueprint is the fastest way to get clear on your direction, your positioning, and your next 90 days — before you invest in anything else.
Built for emerging designers, founders, and creatives who are ready to move — but want to move right.
NEWSLETTER
fashion id on substack
Strategic thinking, industry perspective, and honest insight for designers, educators, and fashion founders — delivered straight to your inbox. No noise. No trends for the sake of trends. Just clear direction for the work that actually matters.
FREE DOWNLOAD
The Graduate-to-Industry Launch Kit
the toolkit nobody hands you at graduation
Built for fashion design and fashion marketing graduates stepping into the industry for the first time. Practical guidance on portfolios, visibility, networking, and your first real moves — whether you're applying for jobs, going freelance, or launching your own label.
Ready to level up?
Your next chapter starts with one conversation
Let's map your launch, clarify your direction, and build a plan that makes your vision real. Discovery calls are free, focused, and always worth your time.
