MY FORTE
WHERE STRATEGY
MEETS STYLE
... and every detail tells your story. I help emerging designers, startup entrepreneurs and educators turn creative potential into professional-grade brands, programs and market-ready outcomes. You have the vision. I bring the framework.
Every designer, educator or creative leader reaches a point where ideas outgrow inspiration - they need structure, clarity, and next steps.
With three decades of experience in fashion marketing, merchandising and education, I've learned how to build systems that make creativity move - from studio to store, from classroom to collaboration. I don't just teach or consult - I build bridges between design, education and industry.
Your in the right place if:
- You're an emerging designer ready to launch your first (or next) collection or brand.
- You're an educator or program lead who wants to bring real-world projects and industry alignment into your classroom.
- You've outgrown the DIY stage and need a trusted partner to guide your strategy, visuals or student projects to the next level.
- You want clarity, accountability, and confidence - not another course, but a collaborator who understands both business and creativity.
I'm ready to take your call.
FROM THE ARCHIVES
"...dynamic leadership skills and finely tuned aesthetic eye..."
Everything comes full circle. From Fashion Merchandising graduate to instructor of Store Concepts in the International Program, Selena is keen to communicate her extensive visual merchandising expertise.
Hotter Than Haute - Fashion Clippings, An update on Blanche Macdonald Fashion Merchandising Graduates.
- Blanche Macdonald Centre
"Selena was part of our success, driving merchandising & visual presentation decisions to grow that business further."
This service is for any retailer, big or small who wants to have a consultant to help them grow their clientele base, increase brand awareness, improve their visual presentation that will bring dollars. Basically Selena's talent and knowledge is a silent salesperson.
-Chantal Robert, Visual Director
Ways to Work Together
Designer Launch
Consulting
You've designed something remarkable. Now it's time to package, position, and present it to the world.
Fashion Education & Program Design
If you teach, lead or design fashion education, you know the difference between education and experience.
Ongoing Mentorship & Growth Strategy
Through monthly mentorship, strategic reviews, and brand-growth planning, I'll help you stay focused, accountable and creatively alive.
- SELENA GRUMMETT, VANCOUVER FASHION MARKET CONSULTANT
Each service is designed to meet you where you are - whether you're preparing to launch, teaching others to build, or growing what you've already started.
I work alongside you as both a strategist and a collaborator,
combining my experience in fashion marketing, retail merchandise management, and education to move your ideas from concept to conversion.
designer
launch consulting
After 30 years in the fashion industry - from visual merchandising, to regional management to fashion education - I understand how to translate design potential into brand performance.
My consulting process combines creative direction and real-world strategy. You don't just end up with a beautiful brand kit; you gain clarity on positioning, price and presentation.
A GOOD FIT FOR YOU IF:
You're an emerging designer or entrepreneur ready to turn your creative vision into a retail-ready brand.
FASHION education & program design
With my Provincial Instructor Diploma (PIDP) complete, a BA in Adult Education underway, and over 22 years of teaching in the fashion marketing program, I understand how learning transforms when it's experiential.
A GOOD FIT FOR YOU IF:
You want to bring real-world, industry connected learning into your classroom.
I help schools, educators, and program leads integrate real-world industry projects into their curriculum - like by Fashion Brand Building (FBB): Student x Designer Residency, where students collaborate directly with fashion designers to produce launch-ready deliverables.
mentorship & growth strategy
After a launch, creative entrepreneurs often face new challenges: sustainability visibility, managing production, and evolving their storytelling. I offer structured monthly mentorship that keeps you focused and accountable.
Each session builds clarity, refines your strategy, and supports your next phase - whether it's retail partnerships, rebranding or scaling your audience.
A GOOD FIT FOR YOU IF:
You want ongoing strategy, structure and accountability to keep growing with purpose.
Our Manifesto:
“FIND WORK YOU LIKE DOING WITH PEOPLE YOU ENJOY SPENDING TIME WITH.”
- SAM ALTMAN
DOES IT WORK?
real results
ANDREA SCALED RETAIL INTO HER FITNESS STUDIO
“Selena helps me achieve a level of professionalism that is an important part of our brand.”
She assessess my needs, gives me options and we decide on the best solution. Selena successfully planned and scaled in a customized retail space into my boutique studio. It's perfect!
- Andrea
JEnn affirmed her startup vision
“I love your energy! Thank you so much for the clarity. I found our market consultation session very helpful."
Your heart went into this! I have what I need to put these research initiatives into action.
- Jenn
GUEST SPEAKER - FASHION education/research
“You were engaging and eloquent,
(a true pro), so thank you."
Selena.. thank you so much for sharing your words (and insight on the use of literature for fashion research as an industry consultant and educator) with our guests!
- Diana
FREE
Kindness, credit where due and holding each other up.
100's
Of hours invested in creative entrepreneurship.
DAILY
Fashion feeds, good reads and client fulfillment.
In fashion education, my greatest win is witnessing theirs.
22 yrs
your time is now
let's build what's next
Whether you're an emerging designer preparing to launch or an educator shaping the next generation of talent, I'll help you move from concept to conversion with clarity, strategy and confidence.
