MY FASHION MARKET
FORTE
You've already got the ideas - let me help you teach, train and translate them into powerful branded materials that move your fashion business forward. I bring retail merchandising expertise and instructional design skills—meaning you can design plug-and-play training tools that transform how your team performs and how your brand is experienced.
You already know your fashion curriculum matters—but making it truly resonate with students takes more than just information. That’s where I come in.
I specialize in turning your expert knowledge into branded, visual instructional design tools that engage, educate, and empower your students. From course workbooks to digital lesson decks, I help fashion educators like you elevate your classroom and course experience with materials that look as good as they teach.
With 30+ years in fashion marketing, merchandising, and education, I understand the language of fashion and learning. Together, we’ll build experiences that your students won’t just pass—they’ll remember.
I'm ready to take your call.
real results
"Selena was part of our success, driving merchandising & visual presentation decisions to grow that business further."
For any retailer, big or small who wants to have a consultant to help them grow their clientele base, increase brand awareness, improve their visual presentation that will bring dollars. Basically Selena's talent and knowledge is a silent salesperson.
-Chantal Robert, Visual Director
"Selena listens, imagines and crafts every detail of your vision."
She knows the right questions to ask to harvest even the ones you dared not to dream and factors them into the end result. My biggest aha moment was how taking this step toward hiring a professional elevated me to the level I was hoping to accomplish without compromise.
- ColleenSongs
Ways to Work Together
Fashion Market
Consulting
Get help with brand defining fashion business product, presentation, and productivity goals.
Fashion + Consumer Research
Identify your customers needs and translate them into actionable initiatives.
Fashion Business
Resources
For fashion entrepreneurs who want to be in the know. Get what you need for the long haul.
Fashion market
consulTANT
As a fashion market advisory service, I draw from decades invested fashion industry experience to help you build a fashion business that stands out.
You're ambitiously starting up, planning a retail revitalization, intentional pivot or strategic merchandise scale in. You've dreamed of the end goal *it's the process of making it happen that brought you here. Tap into a la carte, actionable insights from a seasoned fashion industry professional. It's your time to make it real.
A GOOD FIT FOR YOU IF:
You're heavily invested in time saving tactics and purposeful partnerships.
FASHION & CONSUMER
RESEARCH
Being tapped into the education industry - along with my library of fashion books and daily feeds full of BOF, INC, WSGN and the likes - I keep my fashion knowledge fresh.
A GOOD FIT FOR YOU IF:
You want be known as the expert! Be in tune with your customers wants & needs.
Infuse your business decisions and marketing initiatives with industry leading data and topic specific stats. From strategic investigative strategies for brand-driven marketing content and consumer preference data to merchandise mix conversions. Gain customized knowledge & a fiercely competitive edge. Take take your fashion business to the next level and lead your niche with confidence.
FASHION BUSINESS
RESOURCES
Wholeheartedly ready to see you thrive. Take a seat front and center and tap in to tools of the trade, tips & industry reads.
It's been a career long, ambitious climb to arrive here. Here too! Showing up on your own terms is important to you and being informed is number one. Let's make the tasking and searching for answers a little easier. I've got you covered.
A GOOD FIT FOR YOU IF:
You aim to be current, competitive and empowered.
Our Manifesto:
“FIND WORK YOU LIKE DOING WITH PEOPLE YOU ENJOY SPENDING TIME WITH.”
- SAM ALTMAN
DOES IT WORK?
real results
ANDREA SCALED RETAIL INTO HER FITNESS STUDIO
“Selena helps me achieve a level of professionalism that is an important part of our brand.”
She assessess my needs, gives me options and we decide on the best solution. Selena successfully planned and scaled in a customized retail space into my boutique studio. It's perfect!
- Andrea
JEnn affirmed her startup vision
“I love your energy! Thank you so much for the clarity. I found our market consultation session very helpful."
Your heart went into this! I have what I need to put these research initiatives into action.
- Jenn
GUEST SPEAKER on THE TOPIC OF FASHION RESEARCH
“You were engaging and eloquent,
(a true pro), so thank you."
Selena.. thank you so much for sharing your words (and insight on the use of literature for fashion research as an industry consultant and educator) with our guests!
- Diana
FREE
Kindness, credit and holding each other up.
100's
Of hours invested in fashion entrepreneurship.
DAILY
Fashion feeds, good reads & client/student fulfillment.
In education. My greatest win is witnessing theirs.
20 yrs
WANT IN?
LET'S DO THIS THING, ok?
Send over your info we'll connect on the best way to move forward.
