work with me
WHAT HAPPENS AFTER THE COLLECTION?
That's where I come in.
I help fashion designers move beyond the launch by building the professional assets, positioning, and strategy needed to become buyer-ready. Because opportunities don't just happen. Preparation creates them.
You're in the right place if....
* You never learned what happens after the collection—and you're ready to change that.
* You're ready to stop guessing what buyers, retailers, and industry professionals expect.
* You want to build your brand with clarity, confidence, and purpose instead of trial and error.
* You're ready to become buyer-ready.
I'm ready to take your call.
Buyer-Ready Designer Program
"gave me a much better idea of what I should actually prioritize."
“The Buyer Readiness Audit gave me a concrete way to assess where I am instead of just thinking, ‘I need to work on my brand.’ The scoring made the gaps really obvious and
— Emma Ireland, Fashion Designer
"Investing in growth instead of guessing was an easy decision.
Honestly, having Selena in my corner has made all the difference. Her industry perspective has helped me make smarter decisions for my brand.
-Carolina Botelho, Fashion Designer
FIRST STEPS ARe HERE → The buyer-ready designer
Turn your completed collection into a buyer-ready brand.
A focused plug and play framework. A written roadmap for your next 90 days. The fastest way to get clear on your direction, positioning, and next steps before you invest in anything else.
Three ways to work together, and one place to start
The Buyer-Ready Designer
You've designed something remarkable. Now it's time to package, position, and present it to the world.
Fashion Education & Program Design
If you teach, lead or design fashion education, you know the difference between education and experience.
The Strategy
Shop
Templates. Frameworks. Founder Tools. Educational Resources. Designed for fashion brands. Coming Soon.
— Selena Grummett, Van Fashion Marketing
"Most designers don't fail because of the product. They fail because no one showed them how to position it."
THE BUYER-READY DESIGNER™ PROGRAM
Creating the collection was only the beginning. Now it's time to build the professional brand that supports it.
Drawing on 30 years in fashion and 23 years in fashion marketing education, I'll guide you through the process of becoming buyer-ready—so you're prepared when retailers, media, stylists, and new opportunities come calling.
A GOOD FIT FOR YOU IF:
You're an emerging designer ready to turn your collection into a buyer-ready brand.
fashion education & program design
With a Provincial Instructor Diploma, a BA in Adult Education underway, and over 23 years teaching in fashion marketing — I understand how learning transforms when it's experiential.
A GOOD FIT FOR YOU IF:
You want to bring real-world, industry connected learning into your classroom.
I help schools, educators, and program leads integrate real-world industry projects into their curriculum — including the Fashion Brand Building Residency, where students collaborate directly with designers to produce launch-ready deliverables.
THE
STRATEGY SHOP
What began through consulting and experiential learning is now expanding into something you can access directly.
A growing library of strategic tools, templates, workbooks, and founder-focused resources — designed for fashion brands, educators, and emerging designers who want to move forward on their own terms.
A GOOD FIT FOR YOU IF:
You value structured learning, strategic clarity, and actionable industry resources — and you're ready to start now.
Simply put
"The best measure of this work isn't what I say about it. It's what happens after."
- SELENA GRUMMETT
DOES IT WORK?
real results
Emma is focused on industry-readiness
The "Think Like a Buyer" sections were probably the most valuable part for me because they forced me to stop answering purely from a designer's perspective.
- Emma
JEnn affirmed her startup vision
“I love your energy! Thank you so much for the clarity. I found our market consultation session very helpful."
Your heart went into this! I have what I need to put these research initiatives into action.
- Jenn
GUEST SPEAKER - FASHION education/research
“You were engaging and eloquent, (a true pro), so thank you."
Selena.. thank you so much for sharing your words (and insight on the use of literature for fashion research as an industry consultant and educator) with our guests!
- Diana
30 years
in fashion across higher education, retail leadership, and consulting
1000's
of hours invested in creative entrepreneurship
DAILY
fashion feeds, good reads, and client momentum
Blanche Macdonald faculty — still in the room where it happens
CURRENT
CONNECT
elsewhere:
join my
substack
DISCOVER
PINTEREST
Fashion business inspiration, visual merchandising, and retail strategy — curated for the industry.
→ Follow @vanfashionmarketing
Check out THE
INSTA
Meet me at 7 Selvedge. A monthly journal exploring what happens after the collection.
Behind the consulting room, the classroom, and the work.
→ Follow @vanfashionmarketing
