MY FORTE
WHERE STRATEGY
MEETS STYLE
I help emerging designers, founders, and fashion educators turn creative potential into professional-grade brands, programs, and market-ready outcomes. You have the vision. I bring the framework — and thirty years of knowing what works.
You're in the right place if....
- You're an emerging designer ready to launch your first — or next — collection or brand
- You're an educator or program lead who wants real-world industry alignment in your classroom
- You've outgrown the DIY stage and need a trusted strategic partner, not another online course
- You want clarity, accountability, and confidence from someone who understands both business and creativity
I'm ready to take your call.
FROM THE ARCHIVES
"...dynamic leadership skills and finely tuned aesthetic eye..."
Everything comes full circle. From Fashion Merchandising graduate to instructor — this is where the work began.
- — Hotter Than Haute, Blanche Macdonald Fashion Merchandising Graduates feature
"Selena was part of our success, driving merchandising & visual presentation decisions to grow that business further."
Her talent and knowledge is a silent salesperson.
-Chantal Robert, Visual Director
FIRST STEPS ARe HERE → The Founder BlueprinT
You have a vision. This session gives it structure.
90 minutes. A focused conversation. A written roadmap for your next 90 days. The fastest way to get clear on your direction, positioning, and next steps — before you invest in anything else.
Three ways to work together — and one place to start
Designer Launch
Consulting
You've designed something remarkable. Now it's time to package, position, and present it to the world.
Fashion Education & Program Design
If you teach, lead or design fashion education, you know the difference between education and experience.
The Strategy
Shop
Templates. Frameworks. Founder Tools. Educational Resources. Designed for fashion brands. Coming Soon.
— Selena Grummett, Van Fashion Marketing
"Most designers don't fail because of the product. They fail because no one showed them how to position it."
designer
launch consulting
You've designed something remarkable. Now it's time to package, position, and present it to the world. After 30 years in the fashion industry — from visual merchandising to regional management to fashion education — I understand how to translate design potential into brand performance.
My consulting process combines creative direction and real-world strategy. You don't just end up with a beautiful brand kit — you gain clarity on positioning, price, and presentation.
A GOOD FIT FOR YOU IF:
You're an emerging designer or creative ready to turn your vision into a retail-ready brand.
fashion education & program design
With a Provincial Instructor Diploma, a BA in Adult Education underway, and over 23 years teaching in fashion marketing — I understand how learning transforms when it's experiential.
A GOOD FIT FOR YOU IF:
You want to bring real-world, industry connected learning into your classroom.
I help schools, educators, and program leads integrate real-world industry projects into their curriculum — including the Fashion Brand Building Residency, where students collaborate directly with designers to produce launch-ready deliverables.
THE
STRATEGY SHOP
What began through consulting and experiential learning is now expanding into something you can access directly.
A growing library of strategic tools, templates, workbooks, and founder-focused resources — designed for fashion brands, educators, and emerging designers who want to move forward on their own terms.
A GOOD FIT FOR YOU IF:
You value structured learning, strategic clarity, and actionable industry resources — and you're ready to start now.
Simply put
"The best measure of this work isn't what I say about it. It's what happens after."
- SELENA GRUMMETT
DOES IT WORK?
real results
ANDREA SCALED RETAIL INTO HER FITNESS STUDIO
“Selena helps me achieve a level of professionalism that is an important part of our brand.”
She assessess my needs, gives me options and we decide on the best solution. Selena successfully planned and scaled in a customized retail space into my boutique studio. It's perfect!
- Andrea
JEnn affirmed her startup vision
“I love your energy! Thank you so much for the clarity. I found our market consultation session very helpful."
Your heart went into this! I have what I need to put these research initiatives into action.
- Jenn
GUEST SPEAKER - FASHION education/research
“You were engaging and eloquent, (a true pro), so thank you."
Selena.. thank you so much for sharing your words (and insight on the use of literature for fashion research as an industry consultant and educator) with our guests!
- Diana
30 years
in fashion across higher education, retail leadership, and consulting
1000's
of hours invested in creative entrepreneurship
DAILY
fashion feeds, good reads, and client momentum
Blanche Macdonald faculty — still in the room where it happens
CURRENT
CONNECT
elsewhere:
join my
substack
DISCOVER
PINTEREST
Fashion business inspiration, visual merchandising, and retail strategy — curated for the industry.
→ Follow @vanfashionmarketing
Check out THE
INSTA
Meet me at 7 Selvedge. A monthly journal exploring what happens after the collection.
Behind the consulting room, the classroom, and the work.
→ Follow @vanfashionmarketing
