From Creative vision
to retail reality
I partner with emerging designers and educators to transform ideas into brands, digital assets & market-ready retail experiences.
Book a Discovery call
HEY, START UP
CREATIVES
Ready to scale, pivot & level up?
You're in a really good place. You've invested in yourself be it work experience and/or an educational specialty. All you need is next level directional scope and a visionary sidekick. I'm based in Vancouver, BC, available for telephone, google meet or travel.
what I do
From Studio to Retail
launching
designers.
Building
brands.
Your creativity is the foundation. My role is to bring structure, strategy and storytelling so your work isn't just seen - it sells. With 30+ years in fashion marketing, merchandising and education, I guide fashion designers, students and instructors through every stage of the journey - from first concept, to lookbook to retail activation.
REal Projects.
Real results.
THREE WAYS TO WORK TOGETHER
Build a cohesive, retail-ready brand. From brand kits and portfolios to retail activation, present with professional polish.
I work with educators to create industry-connected learning experiences and residencies.
Monthly support that keeps your brand or program moving forward with clarity.
Selena here,
Your consulting & laUnch partner
Retail gave me instincts. Education gave me purpose. Strategy gave me direction. Now I bring it all together so emerging designers, start up entrepreneurs and educators can make their next move with impact.
My favorite part of what I do? Watching creative work become tangible. From classroom collaboration to brand launch, each story shows how strategy meets execution.
HYPE GAL, FASHION ENTREPRENEUR, LIMITLESS CREATIVE, VISUAL BRANDING BADASs
My time with Selena was well worth it,
EXCEEDING MY EXPECTATIONS.
- SHANNON, SIMPLY MERINO
designer launch consulting
YOUR CREATIVE VISION, READY FOR MARKET
Your designs deserve more than a debut - they deserve strategy. Together will shape your identity, media kit , and lookbook into a cohesive brand story that's ready for buyers, press and retail partnerships. Walk away assets that speak to your vision and convert creative energy into brand momentum.
WHERE CURRICULUM MEETS INDUSTRY
FASHION education & program design
I collaborate with fashion educators and program leaders to create experiential learning frameworks that connect students directly to the realities of the market.
mentorship & growth strategy
KEEP YOUR MOMENTUM, AND YOUR DIRECTION
Whether you've just launched or are scaling your presence, I offer monthly mentorship to help you stay strategic, accountable, and creatively aligned.
good content:
MY FAV
PODCASTS
Stay positively immersed & well-versed.
NO. 1 - BOF, THE ART OF IMMERSIVE EXPRIENCES
No. 2 - SUSTAIN THIS - SLOW FASHION
No. 3 - The Run-through with vogue
Helping The Fashion Business
STAY RELEVANT
Subscribe to my FASHiON iD newsletter on Substack.
try this
ORGANIZE
with stil
Tech has it's place. STIL need pen & paper! Obsessed with this selection of quality products and keeping on top of my daily to do's the fashionable way.
read this
EXPERIENTIAL
RETAIL
9 case studies that prove experiential retail is the future. By Nicholas Moore for Store Front Magazine.
learn about this
fashion brand building residency
An experiential opportunity for emerging fashion designers to turn their runway collection into a market-ready brand with mentorship and industry collaboration.
DOWNLOAD
FASHiON iD WORKBOOK
FASHION ID
WORKBOOK
Imagine a workbook that includes 10 high-impact tools designed specifically for fashion retailers, stylists, designers, educators, and resale entrepreneurs who want to train staff, educate customers, or elevate their brand experience through learning and development.
Ready to level up?
Your next chapter starts with one conversation
Let's map your launch, clarify your goals and build a plan that brings your vision to life.
