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We help fashion entrepreneurs ideate & optimize intentional, conversion-driven concepts. Keep your fashion business relevant with leverageable fashion market insights. Customized data too.
what I do
Ready to scale, pivot & level up?
You're in a really good place. You've invested in yourself be it work experience and/or an educational specialty. All you need is next level directional scope and a visionary sidekick. I'm based in Vancouver, BC, available for telephone, google meet or travel.
what I do
Hey, Fashion Entrepreneurs,
The experiential fashion business keeps store layout optimized, visuals fresh, merchandise assortments strong and customer experience peaked.
YoU'VE COME TO THE right place
Tools for maximum fashion merchandise optimization, brand-driven visual impact & purposeful productivity.
Fashion market insights, merchandise conversion stats and consumer preference data to inform decision making.
In your pocket store interior layout strategist offering up content rich tactics. Take what you need and run with it.
hello there.
Eyes born for details. Startup to established proprietor. Upward mobility opportunist turned fashion industry professional. Multi-certified alumni earned educator. Overachiever. Fruit foodie. Playlists on repeat ;)
As far back as my record goes I’ve been cultivating a multifaceted fashion marketing & merchandising folio. A self motivated, vision to fruition kind of small business teammate. Lover of hardcovers, grand botanicals, sunlit moments, and anytime discovery chats over chai.
HYPE GAL, FASHION ENTREPRENEUR, LIMITLESS CREATIVE, VISUAL
BRAND BADASs
My time with Selena was well worth it,
EXCEEDING MY EXPECTATIONS.
- SHANNON, SIMPLY MERINO
Fashion entrepreneur, educator, merchandiser and limitless creative helping the fashion business unlock their potential, build stand out fashion retail concepts and game-changing results.
Not a dream. But, the convenience of seamlessly acquiring customized data to attain niche specific knowledge will certainly feel like one.
Looking to create the experience of their dreams? Level up your brick and mortar presence with game changing store interior layout tools that save you time & get you noticed.
good content:
Stay positively immersed & well-versed.
Helping The Local Fashion Business
Tap into digital tools that power the way to do it soooo so well - they won't forget you.
try this
Tech has it's place. STIL need pen & paper! Obsessed with this selection of quality products and keeping on top of my daily to do's the fashionable way.
read this
9 case studies that prove experiential retail is the future. By Nicholas Moore for Store Front Magazine.
buy this
Countless benefits but the best is stylish. Just enough edge for a seasonal update, high on the quality factor and comfortable enough to forget it's on.
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A responsive housekeeping tool for retail store pre-opening, downtimes and after hours cleanup. End-to-end vitals for a guest ready space. ps. Pairs well with Good Notes for efficiency ;)
ready to level up?
I'm not a catch all fashion marketing expert, but what I do, you'll find I do exceedingly well. Together, we're fired up about making your brand-driven fashion business one for the books, visually and productively speaking.
Looking to land your brand on the top to shop list?