ADVISORY SERVICES FOR THE ASTUTE FASHION BUSINESS
a la carte
We help fashion entrepreneurs ideate & optimize intentional, conversion-driven concepts. Keep your fashion business relevant with leverageable fashion market insights. Customized data too.
what I do
Startup Fashion Entrepreneurs
Ready to scale, pivot & level up?
You're in a really good place. You've invested in yourself be it work experience and/or an educational specialty. All you need is next level directional scope and a visionary sidekick. I'm based in Vancouver, BC, available for telephone, google meet or travel.
what I do
Hey, Fashion Retailers,
READY TO NAIL YOUR NICHE?
The experiential fashion business keeps store layout optimized, visuals strikingly fresh, merchandise assortments strong and customer experience peaked.
YoU'VE COME TO THE right place
ON THE AGENDA:
Tools for maximum fashion merchandise optimization, brand-driven visual impact & purposeful productivity.
Fashion market insights, merchandise conversion stats and consumer preference data to inform decision making.
Tap into fashion entrepreneurship resources that power the way to do it sooooo well - they won't forget you.
hello there.
I’m SELENA,
YOUR fashion
MARKET MAVEN
Eyes born for details. Startup to established proprietor. Upward mobility opportunist turned fashion industry professional. Multi-certified alumni earned educator. Overachiever. Fruit foodie. Playlists on repeat ;)
As far back as the record goes I’ve been cultivating a multifaceted fashion marketing & merchandising folio. A self motivated, vision to fruition kind of small business teammate. Lover of hardcovers, grand botanicals, sunlit moments, and anytime discovery chats over chai.
HYPE GAL, FASHION ENTREPRENEUR, LIMITLESS CREATIVE, VISUAL
BRAND BADASs
My time with Selena was well worth it,
EXCEEDING MY EXPECTATIONS.
- SHANNON, SIMPLY MERINO
Fashion market
conSULTANT
find your success
Fashion entrepreneur, educator, merchandiser and limitless creative helping the fashion business unlock their potential, build stand out fashion retail concepts and game-changing results.
DRAW FROM EXPERIENCE
FASHION & CONSUMER RESEARCH
Not a dream. But, the convenience of seamlessly acquiring customized data to attain niche specific knowledge will certainly feel like one.
FASHION BUSINESS
RESOURCES
LET GO OF THE LEG WORK
Hey, fashion entrepreneurs, level up your fashion business with game changing digital tools & tips. Take what you need.
good content:
MY FAV
PODCASTS
Stay positively immersed & well-versed.
NO. 1 - BOF, THE ART OF IMMERSIVE EXPRIENCES
No. 2 - SUSTAIN THIS - SLOW FASHION
No. 3 - The Run-through with vogue
Helping The Local Fashion Business
STAY RELEVANT
Tap into digital tools that power the way to do it soooo so well - they won't forget you.
try this
ORGANIZE
with stil
Tech has it's place. STIL need pen & paper! Obsessed with this selection of quality products and keeping on top of my daily to do's the fashionable way.
read this
EXPERIENTIAL
RETAIL
9 case studies that prove experiential retail is the future. By Nicholas Moore for Store Front Magazine.
buy this
BRIXTON
HATS
Countless benefits but the best is stylish. Just enough edge for a seasonal update, high on the quality factor and comfortable enough to forget it's on.
DOWNLOAD
The Daily 6 Checklist
RETAIL Store
HOUSEKEEPING
CHECKLIST
A responsive housekeeping tool for retail store layout pre-opening, downtimes and after hours cleanup. End-to-end vitals for a guest ready space. Pairs well with Good Notes!
ready to level up?
MAKE the fashion market YOUR BOSS SUIT
I'm not a catch all fashion marketing expert, but what I do, you'll find I do exceedingly well. Together, we're fired up about making your brand-driven fashion business one for the books, visually and productively speaking.
Looking to land your fashion business on the top to shop list?
