vancouver fashion market
Consultant
I create custom training tools, onboarding materials, and learning experiences for fashion designers, stylists, brands and educators - so they can teach, train and convert with confidence.
what I do
Startup Fashion Entrepreneurs
Ready to scale, pivot & level up?
You're in a really good place. You've invested in yourself be it work experience and/or an educational specialty. All you need is next level directional scope and a visionary sidekick. I'm based in Vancouver, BC, available for telephone, google meet or travel.
what I do
Hey, Fashion Professionals
READY TO NAIL
YOUR NICHE?
Welcome to the place where fashion meets learning design. I help fashion businesses - from resale to retail - create powerful instructional design tools that elevate performance and drive conversion. Turn your fashion know-how into training tools that work.
TRAIN SMARTER. SCALE FASTER.
DESIGN WITH INTENTION.
ON THE AGENDA:
Tools for maximum fashion merchandise optimization, brand-driven visual impact & purposeful productivity.
Fashion market insights, merchandise conversion stats and consumer preference data to inform decision making.
Tap into fashion entrepreneurship resources that power the way to do it sooooo well - they won't forget you.
hello there.
I’m SELENA,
YOUR fashion
MARKET MAVEN
Eyes born for details. Startup to established proprietor. Upward mobility opportunist turned fashion industry professional. Multi-certified alumni earned educator. Overachiever. Fruit foodie. Playlists on repeat ;)
As far back as the record goes I’ve been cultivating a multifaceted fashion marketing & merchandising folio. A self motivated, vision to fruition kind of small business teammate. Lover of hardcovers, grand botanicals, sunlit moments, and anytime discovery chats over chai.
HYPE GAL, FASHION ENTREPRENEUR, LIMITLESS CREATIVE, VISUAL
BRAND BADASs
My time with Selena was well worth it,
EXCEEDING MY EXPECTATIONS.
- SHANNON, SIMPLY MERINO
Fashion market
CONSULTS
find your success
Fashion entrepreneur, educator, merchandiser and limitless creative helping the fashion business unlock their potential, build stand out fashion retail concepts and game-changing results.
DRAW FROM EXPERIENCE
FASHION & CONSUMER RESEARCH
Not a dream. But, the convenience of seamlessly acquiring customized data to attain niche specific knowledge will certainly feel like one.
FASHION BUSINESS
RESOURCES
LET GO OF THE LEG WORK
Hey, fashion entrepreneurs, level up your fashion business with game changing digital tools & tips. Take what you need.
good content:
MY FAV
PODCASTS
Stay positively immersed & well-versed.
NO. 1 - BOF, THE ART OF IMMERSIVE EXPRIENCES
No. 2 - SUSTAIN THIS - SLOW FASHION
No. 3 - The Run-through with vogue
Helping The Fashion Business
STAY RELEVANT
Subscribe to my FASHiON iD newsletter on Substack.
try this
ORGANIZE
with stil
Tech has it's place. STIL need pen & paper! Obsessed with this selection of quality products and keeping on top of my daily to do's the fashionable way.
read this
EXPERIENTIAL
RETAIL
9 case studies that prove experiential retail is the future. By Nicholas Moore for Store Front Magazine.
buy this
BRIXTON
HATS
Countless benefits but the best is stylish. Just enough edge for a seasonal update, high on the quality factor and comfortable enough to forget it's on.
DOWNLOAD
FASHiON iD WORKBOOK
FASHION ID
WORKBOOK
Welcome! This workbook includes 10 high-impact tools designed specifically for fashion retailers, stylists, designers, educators, and resale entrepreneurs who want to train staff, educate customers, or elevate their brand experience through learning and development.
ready to level up?
MAKE the fashion market YOUR BOSS SUIT
I'm not a catch all fashion marketing expert, but what I do, you'll find I do exceedingly well. Together, we're fired up about making your brand-driven fashion business one for the books, visually and productively speaking.
Looking to land your fashion business on the top to shop list?
