LET's GET STARTED
where fashion strategy meets
creative execution
Van Fashion Marketing helps emerging fashion designers, startup entrepreneurs and educators turn vision into launch-ready brands.
VAN fashion marketING
I built VFMRK to bridge the space between creativity and commerce. After 30 years in fashion marketing, visual merchandising and education, I've learned one thing: great ideas need strategy to succeed. VFMRK was created to help designers and educators connect creative purpose with professional results - through structured frameworks, visual storytelling, and real-world consulting.
- You're an emerging designer preparing to launch your first (or next) collection.
- You're an educator or program lead ready to bring industry connection into your curriculum.
- You're a creative entrepreneur who needs strategy, structure, and clarity - without loosing creative control.
real results
"Selena utilizes an open-minded and analytical approach to each environment."
She employs her business analytics as well as strong interpersonal skills to work with the people in the organization in order to maximize sales and invite the customer through the business.
- Danielle Anderson, District Manager
"... taking that step towards hiring a professional elevated me to the next level... "
From day one you can trust and feel at ease with laying out all of your wildest, craziest, sweetest dreams on the table for Selena to gauge the appropriate elements of bringing your vision to life.
- Colleen Kelba
WHAT i DO
fashion designer launch consulting
Your creative vision, ready for market.
Fashion education and program design
Where curriculum meets industry.
Ongoing mentorship and growth strategy
Keep your momentum, and your direction.
Why work with me?
the advantage of experience & empathy
I've lived every stage of the fashion journey: from in-store visual merchandiser to regional merchandise manager, to educator and now consultant. I understand the creative heart and business discipline of fashion. That's what makes my consulting different -
I meet you where you are, and we build together.
IF YOu'RE READY TO:
Define your story, audience, and visual identity so your message is aligned with your market.
Develop strategies that reach buyers, partners or students who align with your vision and values.
Create branded, professional materials that turn ideas into polished outcomes.
Walk away with clarity, structure, and momentum to take your brand, project or program to the next level.
this is for you.
“
Selena's approachable nature & deep knowledge made our conversation both inspiring and
INCREDIBLY HELPFUL
HOW this WORKS
Discover & Define
We start with a consultation to understand your vision, goals and challenges. Together we'll identify where you are and what success looks like - creatively and strategically.
Build & Create
Next we design your assets, strategy, and presentation - whether it's a media kit, curriculum framework or marketing roadmap. Deliverables alight with your aesthetic & audience.
Launch & Grow
We implement your plan and refine your next steps. You'll have clarity, tools and a structured path forward - ready for retail, collaboration or the classroom.
Strategy Built on Experience.
ABOUT ME
I'm Selena Grummett - founder at Van Fashion Marketing, consultant, and educator with 30 years in the fashion industry. My career started in visual merchandising and retail merchandise management before evolving into brand strategy and fashion education.
As a certified instructor (PIDP) with a Bachelor of Adult Education in progress, I specialize in connecting creativity with commerce - helping designers and educators turn ideas into market-ready outcomes. I created the FBB Residency to bridge classroom learning with industry practice and was recently nominated by Vancouver Fashion Week as Industry Originator - Teacher.
ABOUT YOu
Creative. Visionary. Ready for What's Next.
You've built something meaningful - a collection, a course, a brand concept - and you're ready to make it real. You value aesthetics but also understand that beauty needs business structure to thrive. You're collaborative, curious and driven by purpose.
Whether you're launching your first fashion label or leading a classroom full of future designers or marketers, you want to work with someone who sees your vision and knows how to bring it to life - from creative concept to conversion-ready outcome.
In these services
YOU WILL:
+ CLARIFY YOUR CREATIVE DIRECTION
+ build the tools that represent you
+ gain confidence in your next move
+ connect with the right audience
want something like that?
“
Selena is a true professional and exemplifies honesty and integrity. Her knowledge and experience are perfect for anyone thinking about getting into the fashion business.
- donna baldock, executive program director, blanche macdonald centre
LET'S build what's next, together
WANT IN?
Whether you're an emerging designer or an educator shaping the next generation of talent, I'll help you turn ideas into impact - with strategy, storytelling and structure that bridge creativity and commerce.
