DESIGNER LAUNCH CONSULTING
from creative vision to market-ready brand
Strategic consulting for emerging fashion designers who are ready to move from concept to conversion - with clarity, structure, and a plan that actually works.
your boutique consulting practice
Van Fashion Marketing was build for the space between creative vision and commercial reality. After 30 years in fashion marketing, visual merchandising, and education, I've learned that great ideas don't stall because of lack of creativity. They stall because of lack of structure.
You're in the right place if:
- You're an emerging designer preparing to launch your first (or next) collection and need strategic direction, not just encouragement.
- You're a fashion entrepreneur with momentum but no clear roadmap - and you're ready to change that.
- You want to work with someone who understands both the creative heard and the business discipline of fashion.
WHAT CLIENTS SAY
"Selena utilizes an open-minded and analytical approach to each environment."
She employs her business analytics as well as strong interpersonal skills to work with the people in the organization in order to maximize sales and invite the customer through the business.
- Danielle Anderson, District Manager
"... taking that step towards hiring a professional elevated me to the next level... "
From day one you can trust and feel at ease with laying out all of your wildest, craziest, sweetest dreams on the table for Selena to gauge the appropriate elements of bringing your vision to life.
- Colleen Kelba
how we work together
THE FOUNDER BLUEPRINT SESSION
You have a vision. This session gives it structure.
In 90 focused minutes we'll clarify your commercial direction, sharpen your brand positioning, and map the priority decisions that will define your next 90 days. You'll leave with a clear founder roadmap — and a follow-up Blueprint Summary PDF to reference as you build.
the brand foundation intensive
Your Blueprint Session gave you clarity. This is where you build on it.
Over four weeks of focused private mentorship, we move from foundation to momentum. Each session builds on the last — shaping your brand identity, product direction, and launch strategy into a cohesive plan your business can actually execute.
the growth / BUILD advisorY
Your foundation is set. Now you need a strategic partner to grow with you.
Designed for founders who have completed the Intensive and want ongoing guidance as the business evolves — through new collection development, retail conversations, launch moments, and the decisions that come with building something real.
choose the engagement that fits where you are right now.
Why work with me?
30 yEArs in fashion.
All of it in your corner.
I've lived every stage of this industry — from visual merchandiser on the floor to regional merchandise manager across Canada, to brand strategist and fashion educator. I understand what it takes to build something in fashion because I've been inside it, not just advising from the outside.
What makes this consulting different is the combination: retail instincts, educational rigour, and strategic clarity — brought together in service of your brand.
I meet you where you are. We build from there.
IF YOu'RE READY TO:
Define your brand story, market position, and visual identity with precision and intention.
Make decisions with confidence — knowing your next move is grounded in both creative vision and commercial reality.
Build the strategy, structure, and assets that move your brand from concept to conversion.
Work with a consulting partner who has seen every stage of the fashion journey and knows how to navigate it.
this is for you.
“
Selena's approachable nature & deep knowledge made our conversation both inspiring and
INCREDIBLY HELPFUL
HOW this WORKS
Clarify
We begin with your vision, your goals, and an honest assessment of where you are. Together we identify what needs to happen first — and why.
Build
We develop the strategy, assets, and direction your brand needs to move forward. Every deliverable is designed to work beyond our engagement — in buyer conversations, press pitches, and retail presentations.
Launch & Sustain
We implement, refine, and plan the next phase. You leave with clarity, tools, and a structured path forward — and a consulting partner available for ongoing support as the business grows.
About Selena
strategy built on experience
I'm Selena Grummett — founder of Van Fashion Marketing, fashion consultant, and educator with 30 years in the industry.
My career began on the retail floor and moved through visual merchandising into regional merchandise management across Canada — before evolving into brand strategy, fashion education, and instructional design. I hold a Provincial Instructor Diploma (PIDP) and a Train the Trainer Certificate. I'm currently completing a Bachelor of Adult Education at UFV.
I'm also a Blanche Macdonald alumni — which means I understand this industry from the inside, as a student, a practitioner, and now as a consultant and educator who has spent 23 years shaping what fashion education looks like in practice.
Van Fashion Marketing exists because designers deserve more than creative encouragement. They deserve strategy, structure, and a clear path from concept to conversion.
ABOUT YOu
Creative. Considered. Ready for what's next.
You've built something meaningful — a collection, a concept, a brand beginning to take shape. You have the creative vision. What you need now is the structure to make it real.
You understand that aesthetics and strategy are not in opposition. You're collaborative, intentional, and ready to do the work. You want a consulting partner who sees your vision clearly and knows how to translate it into outcomes — from brand positioning to retail readiness.
If that's where you are, this is where we start.
What You
walk away with:
+ A clear brand positioning and market direction
+ A strategic roadmap built around your specific launch goals
+ Confidence in your next move — and the one after that
+ Professional assets that represent your brand with intention and polish
want something like that?
“
Thank you for all of the great information you shared - it was incredibly helpful.
- Naomi Rauser, startup entrepreneur
Your next chapter starts with one conversation.
WANT IN?
Whether you're preparing for your first collection launch, navigating a brand pivot, or building the foundation your creative work deserves — let's map what's next together.
