FASHION EDUCATION + PROGRAM DESIGN

INDUSTRY-ALIGNED

Learning systems for real-world outcomes. 

I design curriculum, training systems, and experiential programs for fashion brands, educators, and institutions ready to move beyond theory into application.  

Most fashion education and training systems stop at information. 

The gap is not knowledge.
It's application, structure, and real-world relevance. 



Van Fashion Marketing builds learning systems, experiences, and frameworks that translate knowledge into clear, actionable outcomes - whether that's a launch ready designer, a trained retail team, or a program that reflects how the industry works. 

I'm ready to take your call.

FBB RESIDENCY (VANCOUVER)

"...this project is an incredible opportunity for fashion marketing course students..."

To get the chance to be fully immersed into the designer's world and to build out a full marketing plan to launch the brand is such
a great hands on experience.

Sarah Sweeting - Global Merchandise Planner

NEXT →

"You know the students and the industry so well, you're brilliant with branding and so great with words."

Great work with the Fashion Brand Building Residency program.

-Natasha, Blanche Macdonald Centre

NEXT →

SEE HOW IT WORKS

IN THIS SERVICE,
YOU WILL:

- Transform existing knowledge into structured teachable systems
- Align curriculum with real-world industry expectations
- Build learning experiences that produce tangible outputs
- Develop clear frameworks for teaching, training, and assessment

areas of focus

Training & Workshop Design

Short form, high-impact learning experiences designed for immediate application.

HELP me >

Curriculum & Program Development

Structured learning systems designed to teach, scale, and deliver consistent outcomes.

TELL me >

Experiential Program 
Design

Signature high-impact learning models that connect education directly to industry.

TEACH ME >

(full details available upon request)

bridgING the gap between fashion education and industry

featured framework - Fashion brand building (FBB) residency

TRaining & workshop Design

Custom workshops built for:

- fashion schools & programs
- incubators & accelerators
- emerging designers & brands


SIGNATURE WORKSHOP:
Media Kit to Market - A strategic session designed to help emerging fashion designers and brands activate their media kit into real opportunities. 

Book this service →

A GOOD FIT FOR YOU IF: 

You have strong brand assets and but need direction on how to bring them into market.

curriulum & program development

I design complete curriculum frameworks and training systems that can be implemented within educational or business environments. 

A GOOD FIT FOR YOU IF: 

You are building or refining a fashion program, training system or educational offering.

THIS MAY INCLUDE:
- course structure and module development
- learning outcomes and assessment design
- slide deck systems and teaching materials
- student or team deliverables
- integration of applied or project based learning

GEt Started →

experiential program design

This is where learning becomes real.

Built from the foundation of the Fashion Brand Building (FBB) Residency, these programs are designed to simulate real industry environments through collaboration, live projects, and outcome-based deliverables.

PROGRAMS MAY INCLUDE:
- professional in residence or industry partner models
- role-based team structures
- real-world project briefs
- industry-facing presentations and outcomes
- structured feedback and evaluation systems

Schedule it →

A GOOD FIT FOR YOU IF: 

You are ready to elevate your program or offering into a fully immersive, industry-integrated experience.

Try it our way:

“every project is approached through a strategic lens.”

CLARITY - STRUCTURE - APPLICATION - outcome

DOES IT WORK?

real results

fashion INDUSTRY professional Perspective

“Thinking about who the customer is, who the competition is and how to profile the brand is exactly how brands/collections start.”

This project is an amazing experience for fashion marketing course students!

- Sarah

FBB Residency at BLANCHE MACDONALD centre

“...everyone is impressed with Selena's visionary thinking and with the work that the students are producing..."

This is an incredible opportunity for fashion marketing course students and the featured designers in residence.

- Lily

executive director insights - post pitch

“This is so comprehensive, thank you for creating this amazing opportunity not only for our fashion marketing grads, but for our design grads as well."

FBB Residency (Vancouver) Program at Blanche Macdonald Centre

- Briana

FREE

Kindness, credit where it's due and holding each other up.

1000's

Of hours invested in creative entrepreneurship.

DAILY

Fashion feeds, good reads and client fulfillment.

In fashion across higher education, retail leadership, and consulting.

30 yrs

well-designed

learning doesn't just inform

- it transforms how people think, work and execute. 
If you're looking to build something that reflects the reality of the fashion industry - and prepares people to operate within it - the work begins here.

CONNECT

elsewhere:

JOIN ME ON

LINKEDIN

FIND VFMRK ON

PINTEREST

Follow @vanfashionmarketing on pinterest for endless fashion business inspiration.

Check out THE 

INSTA