Learning systems for real-world outcomes.
I design curriculum, training systems, and experiential programs for fashion brands, educators, and institutions ready to move beyond theory into application.
I'm ready to take your call.
"...this project is an incredible opportunity for fashion marketing course students..."
To get the chance to be fully immersed into the designer's world and to build out a full marketing plan to launch the brand is such
a great hands on experience.
Sarah Sweeting - Global Merchandise Planner
"You know the students and the industry so well, you're brilliant with branding and so great with words."
Great work with the Fashion Brand Building Residency program.
-Natasha, Blanche Macdonald Centre
- Transform existing knowledge into structured teachable systems
- Align curriculum with real-world industry expectations
- Build learning experiences that produce tangible outputs
- Develop clear frameworks for teaching, training, and assessment
Short form, high-impact learning experiences designed for immediate application.
Structured learning systems designed to teach, scale, and deliver consistent outcomes.
Signature high-impact learning models that connect education directly to industry.
(full details available upon request)
bridgING the gap between fashion education and industry
featured framework - Fashion brand building (FBB) residency
SIGNATURE WORKSHOP:
Media Kit to Market - A strategic session designed to help emerging fashion designers and brands activate their media kit into real opportunities.
A GOOD FIT FOR YOU IF:
You have strong brand assets and but need direction on how to bring them into market.
A GOOD FIT FOR YOU IF:
You are building or refining a fashion program, training system or educational offering.
THIS MAY INCLUDE:
- course structure and module development
- learning outcomes and assessment design
- slide deck systems and teaching materials
- student or team deliverables
- integration of applied or project based learning
PROGRAMS MAY INCLUDE:
- professional in residence or industry partner models
- role-based team structures
- real-world project briefs
- industry-facing presentations and outcomes
- structured feedback and evaluation systems
A GOOD FIT FOR YOU IF:
You are ready to elevate your program or offering into a fully immersive, industry-integrated experience.
“every project is approached through a strategic lens.”
CLARITY - STRUCTURE - APPLICATION - outcome
“Thinking about who the customer is, who the competition is and how to profile the brand is exactly how brands/collections start.”
This project is an amazing experience for fashion marketing course students!
- Sarah
“...everyone is impressed with Selena's visionary thinking and with the work that the students are producing..."
This is an incredible opportunity for fashion marketing course students and the featured designers in residence.
- Lily
“This is so comprehensive, thank you for creating this amazing opportunity not only for our fashion marketing grads, but for our design grads as well."
FBB Residency (Vancouver) Program at Blanche Macdonald Centre
- Briana
FREE
Kindness, credit where it's due and holding each other up.
1000's
Of hours invested in creative entrepreneurship.
DAILY
Fashion feeds, good reads and client fulfillment.
In fashion across higher education, retail leadership, and consulting.
30 yrs
well-designed
- it transforms how people think, work and execute.
If you're looking to build something that reflects the reality of the fashion industry - and prepares people to operate within it - the work begins here.