FASHION EDUCATION + PROGRAM DESIGN
INDUSTRY-ALIGNED
Learning systems for real-world outcomes.
I design curriculum, training systems, and experiential programs for fashion brands, educators, and institutions ready to move beyond theory into application.
Most fashion education and training systems stop at information.
The gap is not knowledge.
It's application, structure, and real-world relevance.
I'm ready to take your call.
FBB RESIDENCY (VANCOUVER)
"...this project is an incredible opportunity for fashion marketing course students..."
To get the chance to be fully immersed into the designer's world and to build out a full marketing plan to launch the brand is such a great hands on experience.
Sarah Sweeting - Global Merchandise Planner
"Selena was part of our success, driving merchandising & visual presentation decisions to grow that business further."
This service is for any retailer, big or small who wants to have a consultant to help them grow their clientele base, increase brand awareness, improve their visual presentation that will bring dollars. Basically Selena's talent and knowledge is a silent salesperson.
-Chantal Robert, Visual Director
SEE HOW IT WORKS
IN THIS SERVICE,
YOU WILL:
- Transform existing knowledge into structured teachable systems
- Align curriculum with real-world industry expectations
- Build learning experiences that produce tangible outputs
- Develop clear frameworks for teaching, training, and assessment
Ways to Work Together
Training & Workshop Design
Short form, high-impact learning experiences designed for immediate application.
Curriculum & Program Development
Structured learning systems designed to teach, scale, and deliver consistent outcomes.
Experiential Program
Design
Signature high-impact learning models that connect education directly to industry.
(full details available upon request)
an experiential learning model developed to bridge the gap between fashion education and industry
featured framework - Fashion brand building (FBB) residency
TRaining & workshop Design
Custom workshops built for:
- fashion schools & programs
- incubators & accelerators
- emerging designers & brands
SIGNATURE WORKSHOP:
Media Kit to Market - A strategic session designed to help emerging fashion designers and brands activate their media kit into real opportunities.
A GOOD FIT FOR YOU IF:
You have strong brand assets and but need direction on how to bring them into market.
curriulum & program development
I design complete curriculum frameworks and training systems that can be implemented within educational or business environments.
A GOOD FIT FOR YOU IF:
You are building or refining a fashion program, training system or educational offering.
THIS MAY INCLUDE:
- course structure and module development
- learning outcomes and assessment design
- slide deck systems and teaching materials
- student or team deliverables (media kit, pitch deck, etc)
- integration of applied or project based learning
experiential program design
This is where learning becomes real.
Built from the foundation of the Fashion Brand Building (FBB) Residency, these programs are designed to simulate real industry environments through collaboration, live projects, and outcome-based deliverables.
PROGRAMS MAY INCLUDE:
- professional in residence or industry partner models
- role-based team structures
- real-world project briefs
- industry-facing presentations and outcomes
- structured feedback and evaluation systems
A GOOD FIT FOR YOU IF:
You are ready to elevate your program or offering into a fully immersive, industry-integrated experience.
Try it our way:
“every project is approached through a strategic lens.”
CLARITY - STRUCTURE - APPLICATION - outcome
DOES IT WORK?
real results
fbb RESIDENCY media kit pitch INDUSTRY PANEL
“Thinking about who the customer is, who the competition is and how to profile the brand is exactly how brands/collections start.”
Everything was considered. All was thougroughly thought out.
- Sarah
BLANCHE MACDONALD MARKETING DIRECTOR
“You know the students and the industry so well and you're brilliant with branding and so great with words."
Great work!
- Natasha
GUEST SPEAKER - FASHION education/research
“You were engaging and eloquent, (a true pro), so thank you."
Selena.. thank you so much for sharing your words (and insight on the use of literature for fashion research as an industry consultant and educator) with our guests!
- Diana
FREE
Kindness, credit where due and holding each other up.
100's
Of hours invested in creative entrepreneurship.
DAILY
Fashion feeds, good reads and client fulfillment.
In fashion education, my greatest win is witnessing theirs.
23 yrs
well-designed
learning doesn't just inform
It transforms how people think, work and execute.
If you're looking to build something that reflects the reality of the fashion industry - and prepares people to operate within it - the work begins here.
