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One of the most defining moments in my work came immediately after co-producing Carolina Botelho Atelier's runway presentation. The show ended. The applause faded. Carolina turned to me and said,

**"Now I have to get sales."**

That single sentence reinforced what I'd been observing for years.

A runway creates visibility.
A brand creates opportunity.
The work doesn't end when the lights go down.
In many ways, that's where it begins.